Most resources quotation the corporation produced jewelry from the sixties to the seventies. Even so this is untrue. Beautiful jewelry was developed by the corporation referred to as W A P Watson Ltd. right here is the firms time line:
1909 to 1914 – Walter Archibald Parker Watson had a tiny manufacturing unit in Hockley Hill, Birmingham production chains and then gilt jewelry.
1914 W A P Watson marketed his corporation to Augustus Harry Electricity and Clarence Oswald Flint. They kept the identify and subsequently became W A P Watson LTD
1914 to 1934 Next the 1st Entire world War, Messrs Electricity and Flint became qualified in making costume jewelry. The initial amount of personnel was 6 and it was all through this time the vary of jewelry was named Beautiful.
1934 The corporation with its a hundred twenty five personnel moved to Hampton Road in the Birmingham’s Jewellery Quarter. They also had premises in Mary Road. Now not only making jewelry but also crested souvenirs.
1937 to 1954 W A P Watson ceased production jewelry all through the Second Entire world War but concentrated on supporting the war effort and hard work. Next the war, Beautiful jewelry and the souvenirs generation ongoing. But with greater demand from customers and the confined place available in the Birmingham’s Jewellery Quarter, the Powers looked for larger premises. Augustus son’s Wallis and Jack had now turn out to be the taking care of directors
1954 to 1977 The corporation moved in 1954 to Vulcan Street Solihull. Expanded and released the Mirella trade identify of gold plated photo frames, mirrors, pens and tiny tablet bins. The identify Mirella arrived from one of their personnel. Crystal was released into their product or service production. At their peak the corporation developed 20,000 parts of jewelry less than the Beautiful identify. Famous for their Birthday and Scottish vary – fantastically hand enameled brooches, necklaces and earrings.
1977 The Beautiful Jewellery vary was stopped thanks to the level of competition of the superior import of less expensive jewelry from the East. Even so the crested memento vary was expanding as a lot more individuals had been capable to get holiday seasons in the Uk and overseas. Spoons, bells, letter openers, thimbles had been available in all the vacationer reward outlets throughout the Uk
1977 to 1989 The corporation had to lower personnel as they struggled to survive the recession and level of competition. They developed new ranges of Collector’ Keepsakes – thimbles, letter openers and bells. Also leather products less than the identify of Manor Leather-based craft.
1989 to 2000 The Crystal Flame vary of silver and gilt animals with a crystal became popular and ultimately created into the Tudor Mint vary. The popular Myths and Magic vary of medieval figures and characters took off and however is extremely collectible these days
2000 onward The Solihull manufacturing unit shut in the early 2000’s as the corporation moved to the United states to develop the Tudor Mint vary. In 2007 the corporation marketed this to the Xystos team but however retains a keeping corporation of The Watson Team Restricted in Shirley Solihull.
W A P Watson left a big sum of collectible and gorgeous jewelry. Numerous ranges are available and matching parts.
Source: Exquisite Jewellery of Solihull - The History
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